Disinformation Response

With our insight into and understanding of rogue actors, communications dynamics, social media, and advanced analytics, including artificial intelligence and machine learning, we have developed ways to identify, quantify, and respond to malicious disinformation.

Our goal is to support clients in building societal resilience and countering foreign and extremist influences. Key project components include: a disinformation/misinformation communications ecosystem model that identifies the communications strategies and tactics of rogue actors; and a disinformation/misinformation assessment and intervention system comprising five core modules—social benchmarking, content classification, outcome predictions and threat assessment, online tracking, and message/media responses.

We provide risk assessment, content identification and threat profiles, and advice and execution on countermeasures.

Risk Assessment

  • Provide a risk assessment methodology to assess and help clients understand modern disinformation threats. The model helps identify and map the communications strategies and tactics of rogue actors who use disinformation and misinformation to seed discord and create division and mistrust. The model enables users to understand the detailed play of adversaries, and it provides an evidence-based rationale and an informed methodology for deciding appropriate countermeasures.

Content Identification and Threat Profile

  • Provide an AI-based analytics system for disinformation content identification, classification, and quantification, plus a predictive message-impact and audience-response model informing a threat assessment score.


  • Advise clients on the development of communications campaigns and on their media/distribution plans to address and respond to identified, quantified disinformation threats. Disinformation is a threat that requires a “whole of society” response—hence the need for multiple, coordinated messaging components.